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  • Great experience working with you to gain clarity of what needs changing in my business. Stephen Jordan Access to Africa - 25 August 2011, Marketing Module

Five building blocks for SMMEs

Building the foundations of a successful business is similar to building the foundations of a house. Whether you are building a home or a business, what you lay down at the very beginning will determine whether the fruits of your labour will be deliciously sweet or decidedly sour.

Because what you put in depends on what you get out, in any endeavour, let’s take a look at five inputs a founding entrepreneur would be well advised to implement right at the beginning of the business lifecycle.

Aurik has worked with literally dozens of early-stage SMEs over the past decade and the five inputs listed below are the ones that most commonly come up when we ask founding entrepreneurs “What inputs are you most pleased that you implemented at the very start of your business because they were fundamental to the successful eventual sale of the business?”

Before we continue, allow me to quickly elaborate on what has just been mentioned. The goal of any entrepreneur should be to start with the end in mind. There is nothing quite as important as allowing your business to be fuelled by passion. However, at the same time, founding entrepreneurs cannot allow emotion to get in the way of building an enterprise that should eventually be sold as an asset of value.

Let’s now take a look at the five building blocks fundamental to laying the foundations of a solid eventual asset of value.

Proper systems

As crucial to the early stage business as the original founding entrepreneur is, he should from day one be actively working to divorce himself from the intricacies of the daily operation of the business. If a business is wholly dependent on the skills and talents of one person, it will never grow beyond that person and it will never be able to be sold as a self-contained and sustainable asset of value. The only way for an entrepreneur to divorce himself from the day-to-day operation of the business, is to put in place proper systems that ensure the business can function as a self-sustaining entity.

Specialist advice

Right from the beginning, the right advice will prevent costly mistakes being made. It may seem a luxury to retain the services of a business incubator aimed at growing the business, for example. However, any number of wise old adages from ‘penny wise, pound foolish’ to ‘it takes money to make money’ will indicate the value of doing things properly from the word go.

The founding entrepreneur cannot and needn’t be a specialist in all areas. The entrepreneur’s gift is vision and he should recognise that the ability to harness the talents of others is what will build a successful business.

Diligent record keeping

Prospective buyers look at past performance as an indicator of future value. This makes the ability to produce proper records that indicate a traceable corporate history absolutely fundamental to the eventual sale of the business. Right from the start, accounting and other back office support should be outsourced in favour of stashing paperwork in cardboard boxes scattered around the office. The entrepreneur should be focusing his energies on growing the core business and not on trying to sort out an administrative mess several years down the line.

Proactive marketing

Many founding entrepreneurs go into business after picking up contacts from many years of working for other people. The danger here is that they tend to rely forever more on this small core of corporate customers which is one of the best illustrations of putting all your eggs in one basket. The entrepreneur needs to get out there and proactively market his goods and services or run the risk of the business folding when an anchor customer unexpectedly goes out of business one day.

Buying the building

While this last input may not be suited to all types of businesses, I have never heard of an entrepreneur who owns his business premises complaining of ruthless landlords whose extortionist rent is threatening to render the business unprofitable. Where possible, entrepreneurs should offer to purchase their premises, raise a bond and rather pay off an additional asset. This is infinitely wiser that lining the pockets of landlords who are very adept at skimming the profits off successful tenants.

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  • Great experience working with you to gain clarity of what needs changing in my business. Stephen Jordan Access to Africa - 25 August 2011, Marketing Module

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