Twitter Feed

  • Great experience working with you to gain clarity of what needs changing in my business. Stephen Jordan Access to Africa - 25 August 2011, Marketing Module

It Figures

Need a designer swimsuit? It Figures!

Cape Town is to SA what LA is to the US –the capital of fashion and style, but also the place where others can be most judgemental. Thus, to wear a swimsuit on the beach you must either be supremely confident of your looks and style, or you must visit It Figures at the Tyger Waterfront.

Lorraine Young launched the business in 1990, creating designer leisurewear for her customers. A former aerobics instructor, Lorraine used to make her own leotards. She also has a deep understanding of what good fashion sense is – after all, she was involved in aerobics in the late 80s and early 90s, when people didn’t make fashion faux pas, fashion as a whole WAS a faux pas!

It Figures offers a unique service, customising swimsuits or bikinis for individuals, to ensure a perfect fit. Offering a large range of styles and fabric, it is specifically designed to cater for all body shapes and sizes. Lorraine’s speciality lies in building a close relationship with her customers, by truly listening to their needs and understanding the personal nature and psychology of the product.

However, she requires assistance with an advertising and marketing strategy to broaden her sales and distribution platform. Also, introductions to similar boutiques offering personalised clothing could prove mutually beneficial. Finally she requires contact with reps who are already servicing suitable retailers.

 

<< Back To Profiles

View Other Profiles

What They Say About Us

  • Great experience working with you to gain clarity of what needs changing in my business. Stephen Jordan Access to Africa - 25 August 2011, Marketing Module

Get In Touch With Us

  • 3rd Floor, 132 Jan Smuts Avenue, Rosebank,
  • Johannesburg, Gauteng, South Africa
  • Tel: +27 (0) 11 447 5575
  • Email: enquiries@aurik.co.za

Leave A Message