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  • Great experience working with you to gain clarity of what needs changing in my business. Stephen Jordan Access to Africa - 25 August 2011, Marketing Module

McCarthy Saltwater Baits

This is the one that didn’t get away!

This is a fisherman’s tale that is fact! Stuart McCarthy’s company, McArthy Saltwater Baits, has designed lures that work, last and are in demand both locally and internationally.

Stuart has been an avid fisherman since as long as he can remember, so it is a natural fit that he finds himself designing and manufacturing of a range of saltwater soft plastic fishing lures. Not only does he design new moulds himself, he takes pride in being able to offer the local fishing market the opportunity to enjoy drop shot fishing at affordable prices. In fact, he says, his lures have already attained a world record catch in 2010!

This type of fishing is a niche market in terms of manufacturing in South Africa, but he has recently succeeded in tapping into the export arena, a large part of which is the Australian market.

With this in mind, Stuart says that what he really requires the assistance of an investor who can provide asset-based finance for the company to scale up production, and for help in accessing government export programmes to service Australia and Europe, where demand for these products is growing so fast, it is positively fishy!

 

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  • Great experience working with you to gain clarity of what needs changing in my business. Stephen Jordan Access to Africa - 25 August 2011, Marketing Module

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  • 3rd Floor, 132 Jan Smuts Avenue, Rosebank,
  • Johannesburg, Gauteng, South Africa
  • Tel: +27 (0) 11 447 5575
  • Email: enquiries@aurik.co.za

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